SWOT Analysis 1: SONY

The Sony Group is a Japanese corporate group primarily focused on Game, Entertainment, and Financial Services sectors.

The group consists of Sony Corporation, Sony Computer Entertainment, Sony Pictures Entertainment, Sony Music Entertainment, Sony/ATV Music Publishing, Sony Financial Holdings and others. Its founders Akio Morita and Masaru Ibuka derived the name from sonus, the Latin word for sound. It was founded on 7th May, 1946.

Strengths

1.       Diversified revenue stabilization.

2.       High quality product.

3.       Large customer base in geography to reduce business risks.

4.       Sony has created a brand.

5.       Strong brand identity will allow the customer for approval.

6.       Strong presence in the entertainment industry.

7.       The company has stood for technological excellence and the rich cultural heritage of technological knowledge. It also gives a Trinitron color TV, VCR and Walkman player, the company has helped develop a magnetic tape, CD and Blu-Ray, currently used in video playback medium-high definition. Its latest innovation, the Crystal LED TV, has been welcomed by the Consumer Electronics Show in Las Vegas.

8.       Wide range of innovative products.

Weaknesses

1.       Active over a wide range of products, focusing on

2.       Customer does not know what the brand represents.

3.       Despite the diversification of industries consumer electronics giant has also turned its attention to its core competencies. This has led to the distortion of the Sony brand.

4.       Differences slow corporate image

5.       High cost of manufacturing margins are reduced

6.       Our market share over its competitors.

7.       Restructuring

8.       The high cost of the production of media, including television. Its television company lost $ 6300000000 in eight consecutive years. It is also losing market share to manufacturers such as LG and Samsung.

Opportunities

1.       Association.

2.       Focusing on the BRIC economies to help the long-term growth.

3.       Restructuring can increase savings.

4.       The company acquired the entire company events common Sony Ericson.

5.       The company can take advantage of the film industry and music.

6.       The company has access to health care in the field of imaging through the possible acquisition of 30% stake in Olympus.

7.       The partnership with FIFA to increase the value of the company.

8.       The social development.

Threats

1.       Impact of the global economic crisis.

2.       Sony Online Network at risk of piracy.

3.       Sony to price competition from competitors.

4.       Unfavorable exchange rates may affect margins.

Remarks: Sony Corporation is continuously working to improve in their overall activities and product quality. They are continuing their research on new innovative products to get the leadership position in the electronics market. They are taking maximum advantages of growing market to get a consistent profitability. Good luck to Sonny.